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Hacking the Human Mind
22,45 €
Najniža cijena u zadnjih 30 dana 22,45 €
"A book for the ages." ―Rory Sutherland, Author, Alchemy
How did the world's best brands get so big?
They had more than great products ― they hacked the human mind.
This book reveals their secrets.
Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.
And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for ― without them ever really knowing why.
Kategorija
Autor knjige
Jezik izdanja
Engleski
Broj stranica
224
Uvez
Meki
Godina izdanja knjige
2025
Barkod
9781804091326
SKU
FX9781804091326
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