281c7005-b2f3-451f-905e-ef5b7956bdec.png
14,49 
Najniža cijena u zadnjih 30 dana 11,59 
Samo 2 na zalihi

'A straight-talking guide to corporate strategy and how to frame and pursue it'

Financial Times The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists? In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling of some of the most important business decisions of recent times, Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward. Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

Autor knjige
Godina izdanja knjige
2023
Jezik izdanja
Engleski
Uvez
Meki
Nakladnik
Broj stranica
368
Barkod
9781788169516
ISBN
9781788169516
SKU
FX9781788169516

Nema recenzija za ovaj proizvod.

Budite prvi koji će ostaviti recenziju!

Ostavite recenziju

Za ostavljanje recenzije potrebno je biti prijavljen.

Prijavite se

Budite korak ispred drugih

Pretplatite se na naš newsletter i prvi saznajte za popuste, nove proizvode i ekskluzivne ponude!